Commercialism Guidelines

SAE technical papers should be balanced / objective engineering assessments contributing to the state of the art or a constructive review of the technology. Consequently, SAE Technical papers should not be commercial in nature Do not include any commercialism and limit commercial overtones.

This means:

NOTE: A commercial reference (e.g., product name) may be mentioned once each in the Title, Abstract and Introduction (for instance to mention the trade name of a product that is the subject of a paper). Alternatively a commercial reference may be placed at the end of the paper in the section titled Acknowledgements. There is no restriction on the number of citable (published) commercial references in the Reference section.